Wednesday, December 5, 2012

The LEGO Company has the Goodwill and Goodness

We often hear about how companies do a disservice towards their customers. So, it is refreshing to read a story about a company that went the extra mile to make a little boy's wish come true. The LEGO company did just that and I want to commend them for being a great company. They get the "Goodwill and Goodness Award" from me. They set the standard.  Thanks for caring!

They could have just let it be but they went and found the discounted Emerald Night Train and sent it to James. In addition, they wrote a letter which is included at the very end. They have heart and compassion and made one little boy's dream come true. Just watch the video and you will be teary eyed.  Support LEGO by sending them an email to let thank them for their kindness or buy a LEGO set.

To contact LEGO, click HERE. Be sure to thank them for this kind gesture.


James Groccia has loved LEGO since he was about 4 years old. But when the little boy told his parents a couple of years ago that he wanted the $100 Emerald Night Train set, which had more than 1,000 pieces, they hesitated before making the big purchase.
After all, the set was meant for 14-year-olds and they worried that James, who was 8 or 9 at the time, wouldn’t be able to put it together.
“We didn’t want to just go out and get him something that could have been too complex for him,” James’s dad, Jay Groccia, told TODAY.  The couple, who live in Boylston, Mass., also saw one of those golden parenting opportunities to teach their oldest child about responsibility.
“My wife just basically said, ‘If it’s something you really want, save up for it,” Groccia said.
James, who has a form of autism called Asperger’s syndrome, did just that. It took him about two years to save up the $100.
And then, disaster struck. LEGO had stopped making the train set.
“All of a sudden there were none,” Groccia said. “The only ones we found were basically through the collector marketplace.”
The collector items were pricey – around $250 in some cases – and Groccia also worried that the used sets they could find online would have missing pieces. Still, the couple felt so bad for their little boy that they were even considering purchasing the pricey sets, or buying the hundreds of pieces individually. James, who was by then 10, couldn’t get the Emerald Night Train set out of his head. Finally, with his mother’s help, he wrote a letter to LEGO explaining his situation.
It was the kind of letter that would break any parent’s heart, and yet also make them so proud. In it, he told the LEGO company about how much he loves their toys, and how he even uses them in a play group designed to help kids with autism build social skills.


And he told them how much the Emerald Night set meant to him.
“I got another Lego set, thinking I could forget about the Emerald Night, but every time I see it anywhere on line I get very sad and disappointed,” he wrote. “I still want the Emerald Night so badly, but there are none to be found.”
At first, LEGO said they could not help James. But then a package showed up at the family's door. It happened to be right around James’ 11th birthday.
Jay Groccia, James’s dad, is a professional photographer. He set up a couple of cameras, and captured the moment that his son opened up the box to find the train set he so badly wanted.
In an e-mail to TODAY, LEGO confirmed that they had sent the Emerald Night Train set to James. Michael McNally, the company’s brand relations director, said in the email that the company was humbled by the family’s decision to share the company’s gesture, which he noted is not a regular company practice.
As for James, his dad says that after he opened the box he still had to do his regular chores before dinner. He was able to work on the train that night, and he was up at 5:30 a.m. the next morning to work on it again.
For Christmas this year, James is asking for the train track to go with the Emerald Night set. His dad expects it’s far from the last LEGO set his son will ask for.
“That’s never-ending,” Groccia said.


The letter from LEGO.....

“The Emerald Night Train is a wonderful set, so we can understand why it is your dream to own it. I commend your willpower and patience to save money for over two years just to purchase this. We have located an Emerald Night Train for you, James, and included it in this package! I am sure you will enjoy building it and cherish your time playing with the train. Fans like you are why we are so lucky as a company. Who knows, maybe you will be working for The LEGO Group one day! You certainly have the heart and passion for our bricks to do so! Happy building, James!”


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