April Fool's Dog joke

This is a great April Fool's Joke

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You might have thought that Lady Gaga's sweat, blood and semen perfume (which is reported to be the blend of her first fragrance) was extreme, but it won't be the only unusual odour on the market.

Eau de Mutt, which replicates the scent of a dog's coat when wet, has become an unlikely bestseller online.

As any canine-lover knows, while a dog is man's ultimate best friend, the odours they emit can often leave a lot to be desired.

But a comment left by a customer on the site perfumesmells.com, which began selling the scent at the start of the year reads: "I feel so bad leaving my pooch behind when I'm at work all day, so the scent provides a comforting reminder."

A fellow four-legged fanatic posted: "While it might not be to everyone's tastes, the smell is the most distinctive thing out there."

Scotland-based company Moggy, who are responsible for manufacturing the Eau de Mutt, believe that the success of the product is down to how dog-obsessed consumers have become.

Pup Hound, chief executive of Moggy, told The Telegraph: "Canine-owners can buy allsorts to spoil their pets with, from luxury designer collars and coats, and so the scent is about giving something back to the owner."

Priced at the barkgainous sum of £15 for 50ml, celebrity perfumers such as Katy Perry and Britney Spears could soon see their glamorous, sickly-sweet scents pushed out of the market.

*The perfumesmells.com site will close for trading on April 1, 2011.